Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect several types of information from and about users of our website, including:

• Contact information (such as name, email address, mailing address, and phone number)
• Account information (such as username and password)
• Transaction information (such as payment details, purchase history, and shipping information)
• Profile information (such as preferences, product interests, and demographic information)
• Communications (such as customer service inquiries and survey responses)

1.2 Usage Information

We may automatically collect certain information about your equipment, browsing actions, and patterns when you interact with our website, including:

• Log information (such as IP address, browser type, operating system, referring pages, and access times)
• Device information (such as device identifiers, location information, and mobile network information)
• Usage data (such as traffic data, communication data, and the resources that you access and use on the website)
• Cookies and similar technologies (as described in our Cookie Policy)

2. How We Collect Information

2.1 Direct Collection

We collect information directly from you when you:

• Register for an account
• Place an order
• Subscribe to a newsletter
• Fill out a form
• Participate in a survey or promotion
• Contact customer service

2.2 Automated Collection

As you navigate through and interact with our website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns. This collection may involve the use of cookies, web beacons, and other similar technologies.

2.3 Third-Party Sources

We may also receive information about you from other sources, including:

• Business partners (such as payment processors and shipping providers)
• Marketing and analytics providers
• Social media platforms (if you connect your account with our services)

3. How We Use Your Information

We may use the information we collect about you for various purposes, including to:

• Provide, maintain, and improve our website and services
• Process transactions and send related information, including confirmations, invoices, and recall notices
• Create and manage your account
• Communicate with you about products, services, offers, and promotions
• Respond to your comments, questions, and requests
• Personalize your experience and deliver content and product offerings relevant to your interests
• Monitor and analyze trends, usage, and activities in connection with our website
• Detect, investigate, and prevent fraudulent transactions and other illegal activities
• Comply with legal obligations

4. Disclosure of Your Information

We may disclose personal information that we collect or you provide as described in this Privacy Policy:

4.1 Service Providers

We may share your information with contractors, service providers, and other third parties we use to support our business. These third parties are only permitted to use your personal information to perform services on our behalf and are required to maintain the confidentiality of your information.

4.2 Business Transfers

If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred as a business asset. In such cases, we will provide notice before your personal information becomes subject to a different privacy policy.

4.3 Legal Requirements

We may disclose your personal information to comply with any court order, law, or legal process, including to respond to any government or regulatory request, or to protect the rights, property, or safety of our company, our customers, or others.

4.4 With Your Consent

We may also disclose your personal information for any other purpose with your consent.

5. Data Security

We have implemented measures designed to secure your personal information from accidental loss and unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on secure servers behind firewalls.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our website. Any transmission of personal information is at your own risk.

6. Your Choices and Rights

6.1 Account Information

You can review and change your personal information by logging into your account and visiting your account profile page. You may also contact us directly to request access to, correct, or delete any personal information that you have provided to us.

6.2 Marketing Communications

You can opt out of receiving marketing emails from us by following the unsubscribe instructions provided in those emails. Please note that even if you opt out of marketing communications, we may still send you transactional or administrative emails about your account or purchases.

6.3 Cookies and Tracking Technologies

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our website.

6.4 Data Protection Rights

Depending on your location, you may have certain rights regarding your personal information, such as:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate personal information
• The right to request deletion of your personal information
• The right to restrict or object to processing of your personal information
• The right to data portability
• The right to withdraw consent

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

7. Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us so that we can delete the information.

8. International Data Transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country.

Specifically, our website servers are located in the United Kingdom, and our group companies and third-party service providers operate around the world. This means that when we collect your personal information, we may process it in any of these countries.

However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy. These include implementing the European Commission's Standard Contractual Clauses for transfers of personal information between our group companies, which require all group companies to protect personal information they process from the EEA in accordance with European Union data protection law.

9. Changes to Our Privacy Policy

We may update our Privacy Policy from time to time. If we make material changes to how we treat our users' personal information, we will notify you through a notice on the website home page or by email to the primary email address specified in your account.

The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our website and this Privacy Policy to check for any changes.

10. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: